This morning, I was going through my email inbox and I read a message containing a marketing word that makes me cringe.
It makes me cringe so bad that for the last year, I’ve been unsubscribing from 90% of the email lists I’m on when I see this word.
It’s not a big deal in the grand scheme of things.
But when I see this word, I instinctively think “here we go again” and smash the unsubscribe button with cat-like reflexes. [Read more…]